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The Great Hatch Clock Purge: Why Christian TikTok Is Having a Sunrise Alarm Exorcism
<p>Hatch, a sleep technology organization, found itself amidst a viral controversy after Christian influencers started tossing their devices after being fed up with Halloween-themed horror ads at Tech Buzz. A Halloween marketing campaign, which started as a seasonal endeavor, suddenly morphed into a full-on panic performance on Christian TikTok.</p><p><br></p><p>This dustup began after Hatch released "Goodnight, Phone," their horror film trailer advertisement with actress Kiernan Shipka "and are we still in this world" - accompanied by bloody content and imagery mixed with zombie-like content Tech Buzz Rolling Stone. Christian influencer Charity tweeted a viral video where she stated the company was practicing "divination," even worse, it is a demon-related company. She was disturbed that a product created for children's sleep would be marketed using a horror film trailer Tech Buzz - Rolling Stone.</p><p><br></p><blockquote><a href="https://x.com/samfbiddle/status/1984406033318711534" rel="noopener noreferrer" target="_blank">https://x.com/samfbiddle/status/1984406033318711534</a></blockquote><p><br></p><p>Reports abounded on TikTok from concerned mothers tossing their $170 devices in the trash, one tweet declaring she would turn her machines "into dust so they can't be used by anyone else" Tech Buzz</p><p><br></p><p>- Rolling Stone. Some claimed their sound machines played mysterious voices or included connotation about things going awry rol - Rolling Stone.</p><p><br></p><p>Hatch's marketing VP states this was not planned, explaining the ad was just about a wacky adult product that was the "thing that would save you from the real evil: your phone!" Tech Buzz.</p><p><br></p><p>How did the internet respond? With peak mockery. Users joked about kids floating on air and chanting Latin, while others opportunistically asked for the leftover premium items. Hatch capitalized on the event with a “RePossession Program,” and received 10,000 emails requesting “repossessed” items but only 10 returns Techbuzz.</p><p><br></p><p>What this debacle revealed is just how fast niche religious communities can develop corporate marketing failures into moral panic and similarly how brands can turn intense and swift backlash into sustainability schemes.</p>
From Car to Submarine: Mumbai Rain Memes Take Internet by Storm as City Drowns for Fourth Day
<p>Mumbai's financial capital is not just drowning in rain water, but in memes too. With the city submerged with rain for four days now, Mumbaikars using social media to share their rain woes as memes and jokes. </p><p><br></p><p>With a red alert issued by the India Meteorological Department predicting 'very heavy to extremely heavy rainfall', memes and jokes featuring rain have been proliferating across social media.</p><p><br></p><p>One user joked about Mumbai’s “new transport service,” sharing a photo of a car doubling as a submarine.</p><p><br></p><p><blockquote class="twitter-tweet"><a href="https://x.com/Vtxt21/status/1957339741356974168">https://x.com/Vtxt21/status/1957339741356974168</a></blockquote></p><p><br></p><p>The most viral piece was the monsoon meme a screenshot of Baahubali 2, where Sivagami was carrying Mahendra Baahubali through the river, while office-goers and other social media users are now featuring themselves as the heroic characters, carrying laptops instead of babies, across the flood water of Mumbai. </p><p><br></p><p><blockquote class="twitter-tweet"><a href="https://x.com/Phunsukwangduji/status/1926860365343740262">https://x.com/Phunsukwangduji/status/1926860365343740262</a></blockquote></p><p><br></p><p>Employees in the corporate world have deemed the phrase "Work From Water" apt as they trudge through knee-deep puddles to their offices, where their remote-working colleagues have been mocking power outages and WiFi downfalls while this is going on. </p><p><br></p><p><blockquote class="twitter-tweet"><a href="https://x.com/meme_startup/status/1926859733924790627">https://x.com/meme_startup/status/1926859733924790627</a></blockquote></p><p><br></p><p>One other funny, viral nugget shows the standard Bollywood expectation versus reality meme, in particular, highlighting the terrible infrastructure of Mumbai, particularly with users quoting "Engineering Marvel at its best" with their pictures of flooded flyovers. </p><p><br></p><p><blockquote class="twitter-tweet"><a href="https://x.com/UmdarTamker/status/1926868752747856145">https://x.com/UmdarTamker/status/1926868752747856145</a></blockquote></p><p><br></p><p><blockquote class="twitter-tweet"><a href="https://x.com/noyes99/status/1926929338944897158">https://x.com/noyes99/status/1926929338944897158</a></blockquote></p><p><br></p><p><blockquote class="twitter-tweet"><a href="https://x.com/sidhanthpilania/status/1957349716179517482">https://x.com/sidhanthpilania/status/1957349716179517482</a></blockquote></p>