Magical Moments is an Indian whisky brand that has been making its mark in the country’s whisky culture with its economical, smooth offerings. It is especially loved by people seeking value for their money. For the casual or novice Indian whisky drinker, Magical Moments is a whisky brand you can always go for without the risk of getting disappointed.
Table of Contents
Magical Moments Indian History
Magical Moments is the flagship brand of Radico Khaitan, one of the oldest and most reputed liquor manufacturers in India. They aimed to serve a large section of the market looking for a whisky brand that was priced reasonably.
- Company: Radico Khaitan Ltd.
- Founded: Late 1990s–early 2000s
- Origin: India
- Category: IMFL (Indian Made Foreign Liquor)
Magical Moment has penetrated semi-urban and rural India for quite some time. We are also seeing this brand in urban outlets.
Tasting Notes in India
All through the country, the whisky is known for the smoothness and the well-rounded flavor, considering it is an economical offering.
| Profile | Tasting Notes |
|---|---|
| Aroma | Sweet grain, toasted oak, subtle vanilla |
| Palate | Mild warmth with notes of caramel, spice, and light smokiness |
| Finish | Medium, mellow, slightly sweet aftertaste |
| Body | Light to medium-bodied whisky |
Perfect for mixing or sipping, chilled and carbonated.
Indian Variants
| Variant | Description | ABV (Alcohol %) |
|---|---|---|
| Magical Moments Whisky | Classic grain-based whisky | 42.8% |
| Magical Moments Premium Whisky | Slightly more refined taste, mellow oak | 42.8% |
| Magical Moments Rum | Sweet, spiced Indian rum | 42.8% |
| Magical Moments Vodka (Optional) | Available in flavored/unflavored forms | 42.8% |
Price Table (India & Global)
India Price List by State & Size
| State | 180ml | 180 ml | 375 ml |
|---|---|---|---|
| Maharashtra | ₹120 | ₹240 | ₹430 |
| Delhi | ₹110 | ₹225 | ₹410 |
| Uttar Pradesh | ₹100 | ₹210 | ₹390 |
| Karnataka | ₹130 | ₹250 | ₹440 |
| Telangana | ₹125 | ₹240 | ₹430 |
| Punjab | ₹115 | ₹230 | ₹420 |
| Bihar | ❌ Not Available (Dry State) | — | — |
Note: Prices are subject to change due to MRP, retail margins, and state excise duties.
Global Price Comparison
| Country | 750 ml Price (Approx.) |
|---|---|
| India | 750ml Price (Approx.) |
| Nepal | NPR 900 – NPR 1,200 |
| UAE (Duty Free) | Not commonly available |
| Sri Lanka | ₹400–₹450 |
Cocktail Suggestions
Here are a few cocktails you can prepare using Moments whisky:
Indian Whisky Highball
- 60 ml MM
- Soda water
- Lime wedge
- Ice
Masala Old Fashioned
- 60 ml MM
- 1 tsp jaggery syrup
- Dash of bitters
- Pinch of black salt
Spicy Ginger Twist
- 60 ml MM
- 30 ml ginger ale
- 1 slice of lemon
- Crushed mint leaves
Purchase Locations for in India
Local liquor shops, wine stores, and some government-operated alcohol retail shops stock MM whisky. It is available in
- Delhi
- UP
- Maharashtra
- Karnataka
- Rajasthan
- Telangana
Online availability: Limited due to restrictions in several Indian states concerning the sale of alcohol online. Check Living Liquidz (Maharashtra) or Tonique (Hyderabad) where applicable.
Frequently Asked Questions (FAQs)
Q1: Is Magical Moments a good whisky?
For its price, yes. It has a decent flavor and is smooth enough for straight and mixed drinks.
Q2: What is the alcohol percentage in Magical Moments whisky?
Typically, 42.8% ABV (standard in India for whisky).
Q3: Can I use Magical Moments for cocktails?
Absolutely. It mixes well with soda, cola, or fruit-based mixers.