Urban Float is a flotation therapy wellness center that provides our patrons with the opportunity to unplug from the chaos of modern-day urban living by floating weightlessly in warm saltwater pods, freeing them of pain and promoting relaxation.

During their 2019 pitch on Shark Tank, co-founders Joe Beaudry and Scott Swerland asked for a $500,000 investment in exchange for 5% equity of Urban Float, implying a $10 million company valuation at the time.
Table of Contents
Table of Glimpse: Urban Float
Aspect | Details |
---|---|
Company Name | Urban Float |
Founded | 2011 |
Founders | Scott Swerland and Joe Beaudry |
Headquarters | Seattle, Washington, USA |
Net Worth (2024) | Estimated at $6.44 million |
Shark Tank Valuation | $10 million (2019, during Shark Tank appearance) |
Primary Service | Flotation therapy using sensory deprivation tanks filled with Epsom salt water |
Other Services | Initial investment: $525,250 to $819,100 |
– BEMER Pulsed Electromagnetic Field Therapy | |
– Red light therapy | |
Franchise Information | Franchise fee: $40,000 |
– Franchise fee: $40,000 | |
Stress relief | |
Total Locations | 4 (as of July 2024) |
Annual Revenue | $2 million |
Benefits of Therapy | – Stress relief |
Pain management | |
– Pain management | |
Shark Tank Update | No deal was made on the show, but Urban Float continued to grow independently |
Net Worth
In 2024, it’s estimated that Urban Float is worth roughly $6.44 million with an estimated annual growth rate of 10%.

Company Overview:
- Founded: 2011
- Founders: Scott Swerland and Joe Beaudry
- Headquarters: Seattle, Washington, USA
- Flotation therapy, infrared saunas, BEMER Pulsed Electromagnetic Field Therapy, red light therapy
Franchise
- Initial Investment: $525,250 – $819,100
- Franchise Fee: $40,000
- Flotation therapy is a medical treatment using sensory deprivation within a flotation tank or float room.

What is flotation therapy?
Floatation therapy is a simple, powerful method of gaining access to the deepest reservoirs of healing and relaxation we know. It allows your body to float effortlessly on the surface of a skin-temperature solution of water and Epsom salt in simple, quiet solitude. Free from gravity, light, sound, or any other distractions, you will be immediately relieved from all sensations of contact points for as long as you need.
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Frequently Asked Questions (FAQ’s):
What are the benefits of float therapy?
Flotation therapy has been clinically studied and shown as a natural method to help with reducing anxiety & depression symptoms, increasing your overall well-being, & providing an amazing relaxation experience.