From the streets of Jalisco to global playlists, Peso Pluma has revolutionized the music industry by blending traditional corridos with contemporary trap music. He’s famous for hits like Ella Baila Sola, and his climb to stardom has been stratospheric thanks to a surging net worth. As of 2025, Peso Pluma isn’t just changing the face of regional Mexican music; he’s a worldwide sensation with an expanding $20 million fortune.
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What Is Peso Pluma’s Net Worth?
As of 2025, Peso Pluma has an estimated net worth of $20 million. The breakout Mexican artist has revolutionized the music industry by fusing regional music with urban sounds. His wealth comes from chart-topping songs, sold-out tours, YouTube revenue, brand deals, and investments. Peso Pluma went viral overnight, and now he’s climbing the Billboard charts as one of the most promising Latin musicians in the world.
| Full Name | Hassan Emilio Kabande Laija |
|---|---|
| Stage Name | Peso Pluma |
| Date of Birth | June 15, 1999 |
| Age (as of 2025) | 25 |
| Birthplace | Zapopan, Jalisco, Mexico |
| Nationality | Mexican |
| Ethnicity | Mexican-Lebanese |
| Profession | Singer, Songwriter, Rapper |
| Years Active | 2020–present |
| Genres | Corridos Tumbados, Regional Mexican, Latin Trap |
| Breakout Song | Ella Baila Sola (with Eslabon Armado) |
| Net Worth (2025) | $20 Million |
| Top Collaborations | Natanael Cano, Eslabon Armado, Bizarrap, Luis R Conriquez |
| Record Label | Independent / Own Label |
| Awards | Billboard Latin Music Award, Premios Juventud, Latin Grammy Noms |
| Residence | Guadalajara, Mexico & Los Angeles, California |
| Languages | Spanish, English |
| Relationship Status | Rumored, Not Confirmed |
| Social Media | Instagram / YouTube |
Early Life
Peso Pluma, whose real name is Hassan Emilio Kabande Laija, was born on June 15, 1999, in Zapopan, Jalisco, Mexico. He’s of Lebanese and Mexican descent, which has helped shape his eclectic perspective and musical influences. As a child he was exposed to traditional Mexican corridos and U.S. hip-hop-the two genres that have come to define the sound he creates today.
He picked up the guitar as a teen and began penning lyrics reflecting what he saw in the streets, youth culture, and his life. Peso Pluma’s original aspiration set the stage for something massive.
Career
Peso Pluma self-released his debut album, Ah y Qué?, in 2020 and Efectos Secundarios in 2021, which gained him a buzz on the underground, but it wasn’t until 2022 and 2023, when he began featuring Navy Kane, Tintin, BlabberMouf, and Starvin B alongside being featured by them, that.
- Natanael Cano
- Eslabon Armado (Ella Baila Sola)
- Bizarrap (Music Sessions Vol. 55)
- Luis R Conriquez
His corridos tumbados style, a modern spin on traditional Mexican ballads infused with trap and reggaeton, resonated with Gen Z fans throughout Latin America and the U.S.
Peso Pluma was a streaming behemoth on Spotify, Apple Music, and YouTube, frequently dominating Latin and global rankings. His impact reshaped perceptions of regional Mexican music around the world.
In 2024, he also started his own record label, continued to go on globe-trotting tours, and hinted at possible crossover projects in the English language.
Awards and Nominations
Peso Pluma’s talent has not gone unnoticed. Here are some of the awards and nominations behind his name:
- Billboard Latin Music Awards: Top New Artist, Hot Latin Song of the Year (2023)
- Latin Grammy Nominations: Best Regional Song, New Artist of the Year
- Premios Juventud: Breakout Artist of the Year
- Spotify Wrapped: Top 5 Most Streamed Latin Artists (2023)
Each hit not only attracts fans but also receives recognition from the industry, further solidifying his global relevance.
Personal Life
Peso Pluma is someone who keeps his personal life private. He rarely shares details or posts about his personal life. Rumors circulated that he was dating an influencer artist friend, but there was no concrete confirmation of the relationship.
He is grounded in his roots and often gives back to the local community and puts out messages about topics such as mental health and cultural pride. Peso Pluma stays true to himself with or without fame, which is why everyone respects him so much.
Real Estate
Peso Pluma is said to own
- A modern dwelling in Guadalajara, Mexico
- An apartment rental in Los Angeles, used when he is in the U.S. for tours and recordings.
As his career reaches new heights, so do his business ventures; real estate and merchandise seem to be two of his ever-growing revenue streams.
Read More: Birdman Net Worth
FAQs
1. What will Peso Pluma’s wealth be in 2025?
Based on music sales, tours, and business ventures, estimated to be $12 million.
2. What is the real name of Peso Pluma?
His birth name is Hassan Emilio Kabande Laija.
