Viral rap star-turned-wellness advocate NLE Choppa has always forged his own unique path to success-and riches. When the Memphis native exploded onto the music scene as a teenager with his breakout hit Shotta Flow, he seemed like just another catchy chorus creator with an energetic stage presence.
But outside of the charts, NLE Choppa is becoming a modern-day Renaissance man, focusing on self-care and positive lyrics around mental and physical health-all while building wealth in multiple lanes before even reaching age 21.
In this article, we’ll break down NLE Choppa’s net worth based on revenue streams from music sales, YouTube views, business ventures and endorsements, as well as analyze how he’s leveraging influence into long-term impact.
Table of Contents
What Is NLE Choppa’s Net Worth?
As of 2025, NLE Choppa’s net worth is estimated to be around $5–7 million. The young Memphis rapper made his fortune through streaming revenue, YouTube earnings, merchandise, concert tours, and independent business ventures. With his high-energy style, spiritual awakening, and entrepreneurial drive, Choppa quickly became one of Gen Z’s most influential hip-hop figures-all before his 25th birthday.
| Category | Details |
|---|---|
| Full Name | Bryson Lashun Potts |
| Stage Name | NLE Choppa |
| Date of Birth | November 1, 2002 |
| Place of Birth | Memphis, Tennessee, USA |
| Profession | Rapper, Songwriter, Entrepreneur, YouTuber |
| Years Active | 2018 – Present |
| Estimated Net Worth | $5–7 million (as of 2025) |
| Label | No Love Entertainment (NLE) |
| Notable Songs | Shotta Flow, Walk Em Down, Camelot, Too Hot |
| Albums | Top Shotta, Me vs. Me, Cottonwood 2 |
| YouTube Subscribers | Over 6 million |
| Children | 1 daughter, Clover |
| Primary Residence | Atlanta, Georgia |
| Business Ventures | Herbal wellness products, brand partnerships, farming interests |
| Known For | Viral rap success, spiritual transformation, youth empowerment |
| Social Media | YouTube • Instagram |
Early Life and Education
NLE Choppa was born as Bryson Lashun Potts on November 1, 2002, in Memphis, Tennessee. He was raised in the Parkway Village neighborhood and went to Cordova High School, where he played basketball before deciding to seriously pursue music.
Choppa started rapping at the age of 14, and within a few years, his charismatic personality and confident vocals had earned him some local buzz.
Career Beginnings
NLE Choppa started his career in 2018 as YNR Choppa before switching to NLE (No Love Entertainment) in 2019. However, things really took off for him when he released the viral single Shotta Flow that racked up millions of views in a matter of weeks on YouTube and even landed on the Billboard Hot 100.
He had several labels interested but went with a distribution deal from UnitedMasters, which allowed him to keep his masters, and at such a young age, that’s almost unheard of.
Commercial Breakthroughs
After the success of Shotta Flow, NLE Choppa wasn’t finished yet:
- Dropped Shotta Flow 2–6 (both earing tens of millions of views)
- Featured on songs with Blueface, Roddy Ricch, Lil Baby and Polo G
- Made Rolling Loud and every major hip-hop festival
- Landed the 2020 XXL Freshman Class
His raw realness, plus his use of social media and energetic live performances, was key to growing a dedicated base on all circuits.
Top Shotta (Debut Album)
Mulatto, Roddy Ricch, Chief Keef and YoungBoy Never Broke Again.
- Walk Em Down feat. Roddy Ricch
- Camelot
- Narrow Road feat. Lil Baby
The album debuted at #10 on the Billboard 200, making it official he wasn’t just viral; he’s here now and forever. It has done hundreds of millions of streams with Spotify. Apple and YouTube.
Further Mixtapes and Albums
NLE Choppa released a series of mixtapes, which continued to show his aggressive side as well as his developing spirituality:
- From Dark to Light (2020): A surprise mixtape released on his birthday, reflecting his spiritual turn and new lifestyle of meditation, veganism and self-improvement
- Me vs. Me (2022) included some fan favorites like Too Hot, Jumpin, and Capo.
- Cottonwood 2 (2023): A follow-up to his earlier EP, with more polished production and chart appeal
Notable for having one of the most consistent discographies in rap music history.
Other Collaborations
Alongside achieving success as a solo artist, NLE Choppa has also collaborated with
Alright, stick with me for a second. No one could have predicted that 2020 would be the year of these two guys. Can’t believe how big DaBaby blew up in such a short time.
- Moneybagg Yo
- DaBaby
- Juice WRLD (unreleased snippets circulated)
- Lil Durk
He’s also expressed interest in global music and wellness, suggesting that he might leverage his “natural lifestyle” branding for health, food, and perhaps even agricultural collaborations outside the traditional sponsor mold.
YouTube Channels
NLE Choppa has a big YouTube channel.
- Over 6 million subscribers
- Billions of lifetime views
- Monetized music videos, vlogs and behind-the-scenes. He makes good money from ad revenue, promotional posts and fan interactions on the internet.
Schiff was born in New Haven, Connecticut, United States, the second of three sons of Edward and Marlene Schiff. His father was a salesman. He was raised in a Jewish family.
Personal Life
NLE Choppa has a daughter named Clover and frequently attributes fatherhood as one of the major factors behind his spiritual and lifestyle changes.
He’s known for:
- • Natural healing, plant based diets
- • Spiritual promotion of mental health, meditation and chakras
- • Choppa has launched his own herbal product line and has shown interest in farming and sustainability
Despite his previous encounters with the law, Choppa has made public statements vowing to better himself and be a good example for young people.
Real Estate
Real estate is the property, land, buildings, air rights above the land, and underground rights below the land. The term real estate means real, or physical, property. “Real” comes from the Latin root res, or things. Others say it’s from the Latin word rex, meaning “royal,” since kings used to own all land in their kingdoms.
It’s a legal term used in jurisdictions such as India, the United States (most states), England and Wales (as opposed to Commonwealth jurisdictions such as Canada, Victoria [parts of Australia], and Europe) to facilitate sales of property where the parties involved should be familiar with English-speaking contracts/terminology.
Choppa is an American rapper who was born in Jackson, Mississippi. After renting homes for most of his career, he eventually decided to invest in real estate. He currently resides in Atlanta, Georgia in a (not so humble) abode which includes: • A custom built private recording studio
- A private recording studio
- Home gym and spa
- Expansive outdoor area
He’s also floated the idea of creating community gardens and organic farms, clearly indicating an interest in owning land beyond the luxury home market.
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FAQs
Q: What is NLE Choppa’s net worth in 2025?
A: Estimated between $5 and 7 million, driven by music, digital platforms, and entrepreneurship.
Q: What does NLE stand for in NLE Choppa?
A: It stands for No Love Entertainment , his own brand and label.
