Southern rapper Latto, formerly Mulatto, is one of hip-hop’s freshest and most fearless voices. The “Bitch from the Souf” spitter has been generating buzz with her bold bars and unapologetic demeanor. However, the newfound fame isn’t an overnight success story for Latto; it’s a long time coming. Starting as a reality TV child star and landing on the Billboard charts after reclaiming her identity, Latto’s rise is one of hard work, reinvention and barrier-breaking.
Table of Contents
What Is Latto’s Net Worth?
By 2025, Latto’s net worth is projected to be around $5 million to $7 million This amount comes from her hit singles, a slew of endorsement deals, live performances, and songs with other major artists in the music industry. But she’s not just a rapper; she’s a brand, entertainer and voice for the next set of Southern female MCs.
As of 2025, Latto’s estimated net worth is$5 million to $7 million. She makes her money from:
- Music sales and streaming revenue
- savage x fenty collab, beats by dre collab and PrettyLittleThing collab
- YouTube and social media monetization
- Licensing and publishing
She went from a teenage rapper to a household hip-hop name.
| Full Name | Alyssa Michelle Stephens |
|---|---|
| Stage Name | Latto (formerly Mulatto) |
| Date of Birth | December 22, 1998 |
| Age | 26 years (as of 2025) |
| Place of Birth | Columbus, Ohio, USA |
| Raised In | Clayton County, Georgia |
| Nationality | American |
| Profession | Rapper, Singer, Songwriter |
| Years Active | 2016–present |
| Estimated Net Worth | $5 million to $7 million (as of 2025) |
| Breakout TV Appearance | The Rap Game (2016) |
| Notable Songs | “Big Energy,” “B*tch from da Souf,” “Muwop” |
| Awards | BET Award, Billboard nominations |
| Label | RCA Records |
| Social Media | Instagram: @latto777 |
Early Life
Born on December 22, 1998, in Columbus, Ohio, and raised in Clayton County, Georgia. Alyssa Michelle Stephens always knew she wanted to become a rapper. She started writing raps when she was just 10 years old and began performing at local events and talent shows.
Career
Latto’s career started early. She appeared on a televised rap competition as a teenager but made her real mark when she parlayed that spotlight into independent hustle and mainstream recognition.
The Rap Game
She gained widespread popularity in 2016 when she won the first season of Jermaine Dupri’s reality TV series The Rap Game on Lifetime. After winning the show, she declined a record deal from Dupri to stay independent.
Hmm… Yeah, I guess it was back in college when she put out the mixtape-and I remember listening to it this one summer-it was A Drive-In. I don’t know if you’ve heard any of that early stuff, but you should check it out.
First Singles and Mixtapes
After the show, She went on to release music independently:
- Miss Mulatto (2016)—Debut Mixtape
- Latto Let Em Know (2017)—Gained Regional Traction
- Bitch from the South* (2019)—breakout single, later certified gold
She had since hustled her way through the rap ranks to build a solid base and begin cultivating a style of her own—one that synthesized confidence, sex appeal, and street authenticity.
Mainstream Breakthroughs
B*tch from da Souf got her signed to RCA Records, and she released Muwop featuring Gucci Mane this year to remind you. Plus, the XXL Freshman Class of 2020.
Debut Studio Album and Further Singles
In 2020 she released her debut album, Queen of Da Souf, with the following :
- Muwop (ft. Gucci Mane)
- In n Out (ft. City Girls)
- Sex Lies (ft. Lil Baby)
Her 2021-22 singles Big Energy and Sunshine, got her more commercial success with Big Energ charting on the Billboard Hot 100 and becoming her first mainstream radio smash.
In 2022, she released her second album 777 with iconic producers and features like Childish Gambino, Lil Wayne and 21 Savage.
Collaborations
her notable works are with
- Cardi B
- Gucci Mane
- Lil Baby
- 21 Savage
- Doja Cat
These have made her reach a greater number of pop and hip hop fans and have also increased her recognition in the industry.
Personal Life
Latto tends to keep her love life out of the public eye, but she has been rumored to date other rappers. She is also not shy about speaking up for what she believes in; on her social media and through interviews, She talks a lot about how important it is for women to support each other.
- Women’s empowerment
- Body positivity
- Southern culture
Real Estate
Multi-million dollar home in ATL that she occasionally show on IG and Youtube with a modern mansion including
- Home studio
- Glam room,
- walk-in closets and luxurious finishes
Her wealth and success in the industry are reflected in her real estate.
Read More: Da Brat Net Worth
FAQs
What was Latto’s original name?
Her birth name is Alyssa Michelle Stephens. She previously performed under the name Mulatto.
How did Latto get so popular?
She won The Rap Game in 2016 and dropped viral singles such as “B*tch from da Souf.”
