KSI (real name: Olajide Olayinka Williams Olatunji) is a British YouTuber, rapper, actor and professional boxer. As of 2024, KSI’s net worth is estimated between $25 million and $30 million and it continues to increase as a result of his successful career in entertainment, boxing, and business.
Table of Contents
KSI Net Worth Today
His net worth had skyrocketed since he began his career as a YouTuber. KSI is one of the biggest figures in entertainment today, with millions of social media followers, a booming music career, successful boxing fights and several businesses. He has amassed his wealth through advertisement revenue from his YouTube videos, endorsement deals, music royalties, and sales of merchandise and boxing matches.
Early Life
KSI was born on June 19, 1993, in Watford, England, to Nigerian parents. As a child, he was passionate about gaming and entertainment, which eventually led him to make content for YouTube. KSI developed a passion for media at an early age and dropped out of Berkhamsted School to pursue a career in content creation. His family initially did not believe in him but then supported his dreams after he made it big.
Career
YouTube Career
KSI’s rise to fame began with videos featuring gaming content, especially gaming videos related to FIFA, which he started posting to YouTube in 2009. His funny and informative commentary quickly became popular, and his channel became one of the fastest-growing in the UK. Today, KSI sits with over 25 million subscribers on his main channel, with billions of views overall. His success as a YouTuber led to collaborations with other creators, including in the Sidemen, a group of popular British content creators.
Music Career
KSI’s music career has also played a significant role in his net worth in addition to YouTube. His debut album, Dissimulation (2020), reached number two on the UK Albums Chart. He then followed up with All Over the Place (2021), which also entered at number one. Imagine the joy of KSI’s label after he signed for a 20 million dollar record deal, with hit singles like “Holiday” and grime artist collaborations with Anne-Marie and Craig David.
Boxing Career
KSI’s boxing career started in 2018 when KSI fought fellow YouTuber Joe Weller. (Oh, and he gave Logan Paul his break into the world of YouTube boxing, with the professional rematch that followed up on all those YouTube views in 2019 generating millions in pay-per-view revenue.) These signed matches not only added to his net worth but also solidified him as a serious contender in the sport.
Career Earnings
KSI’s earnings come from several sources:
- YouTube: $4-5 million a year from ad revenue and sponsorships.
- Boxing: His two bouts with Logan Paul reportedly brought in over $11 million in combined revenue.
- Music: Hundreds of millions in sales, streaming royalties and income from concert tours.
- Sidemen Projects: KSI’s presence in Sidemen videos, merchandise, and events provides extra income.
KSI’s Salary
KSI also has different income streams from all these projects, and the range of his earnings is between $10 and $12 million a year. That’s a combination of the steady income he earns from YouTube and music along with massive paychecks for boxing and brand endorsements.
KSI’s Estimated Net Worth (2024): $40-50 Million
| Category | Details | Estimated Value |
|---|---|---|
| YouTube Revenue | Revenue from album sales, streaming platforms (Spotify, Apple Music), and live performances. – Successful albums include Dissimulation, All Over the Place. | $2-3 Million/year |
| – Fought in high-profile matches (e.g., Logan Paul, Joe Fournier, Tommy Fury). Earned from pay-per-view (PPV), ticket sales, and sponsorships. | Partnered with brands like Adidas, Prime Hydration (co-founded with Logan Paul), and EA Sports. | $6-10 Million |
| Boxing Matches | Founding member of the Sidemen group. Revenue from their YouTube channel, merchandise, and Sidemen-branded ventures (e.g., food chain “Sides,” vodka brand XIX Vodka). | $10-15 Million |
| Partnered with brands like Adidas, Prime Hydration (co-founded with Logan Paul), and EA Sports. | Includes real estate properties in London and other areas, shares in companies, and the highly successful Prime Hydration brand. | $6-8 Million |
| Endorsements & Deals | Income from Twitch streams (occasional) and collaborations with gaming brands. | $5-10 Million |
| Business Investments | – Personal KSI-branded merchandise (clothing, posters, accessories). Includes Sidemen merchandise collaborations. | $7-10 Million |
| Merchandise | Income from Twitch streams (occasional) and collaborations with gaming brands. | $2-4 Million/year |
| Streaming and Gaming | – Income from Twitch streams (occasional) and collaborations with gaming brands. | $1-2 Million/year |
Investments
KSI is Ken from KFC with investments in:
- Prime Hydration is a beverage brand, co-founded with Logan Paul, that has exploded in popularity around the world.
- Crypto and NFTs: He has spoken publicly about his interest in cryptocurrencies and tracked the prices of his investments, although he has experienced some losses in the volatile market.
- Real Estate: KSI has two houses in the UK, which are a part of his assets.
Awards and Nominations
Throughout his career, KSI has also received numerous awards and nominations, including:
- Annual YouTube awards: 10 million subscribers receiving a diamond play button.
- NME Awards: Nominated For Best British Solo Act
- Boxing Accolades: Credited with ushering influencer boxing into the mainstream.
Additional Ventures
Apart from YouTube, music and boxing, KSI has dabbled in:
- Acting: He played a role in the 2016 film Laid in America.
- Merchandise: KSI has a clothing line, and the Sidemen brand has its own line of merchandise, both of which make a lot of money.
- Business: With Side+, the Sidemen’s subscription platform, and other business ventures behind him, he is stepping into his own business wise.
Personal Life
Early Life and Family
- KSI Birth: June 19, 1993 in Watford, Hertfordshire, England
- His parents are of Nigerian descent. His father, Jide Olatunji, and his mother, Yinka Olatunji, have frequently featured in his videos.
- He has a younger brother named Deji Olatunji, also a YouTuber, with whom he has had a tumultuous relationship over the years. The two have publicly sparred but have since patched things up.
Education
- KSI studied at Berkhamsted School in Hertfordshire.
- He dropped out of school to pursue his YouTube career, a decision that gave his parents cause for concern at first. But there was real reason for the selection: his astounding success.
Relationships
- KSI has been quite private about his romantic life. Sometimes he speaks of relationships but hardly about them specifically. He did confirm, in a podcast in 2023, that he is dating someone but will not release the name as he likes to keep his partner private.
Interests and Hobbies
- Aside from YouTube, music and boxing, KSI is also interested in gaming, which was the starting point of all his career.
- He’s an ambassador for mental health awareness, having opened up in both videos and interviews in recent years about his struggles and how he’s progressed.
Public Image
- Regarded as one of the U.K.’s top influencers, thanks to his mix of humor, charisma and work ethic, KSI has transformed from a YouTube star to a multidimensional entertainment force. Having dealt with his controversies earlier on in his career, he has grown up and become a well-respected person in the entertainment world.
His dedication has inspired many fans, especially when he got into the boxing career.
Real Estate
Primary Residence
- One of KSI’s houses is in London, England. It has supposedly high-end features like a home gym, a cinema room and a private studio for production of his YouTube series and music.
- The home is a testament to his success, boasting a modern design, spacious domiciles and the latest technology.
Additional Properties
- KSI has spoken of owning several properties in other interviews as multi-property investments. But while he has not revealed what he owns, it is thought that his properties are in and around London and potentially elsewhere in the UK.
Real Estate Investments
- KSI also teased some involvement with real estate as a method of wealth being diversified. His investments are in residential and commercial properties.
- He has sounded the alarm about the need for passive income streams that are not tied to your day job.
Features of His Primary Property of Note
KSI’s home includes:
- A home recording studio for his music and YouTube work.
- A private gym, one he frequently trains at while prepping for his boxing fights.
- An impressive entertainment wing, with a games room and cinema.
- A spacious kitchen and contemporary living spaces oriented toward comfort and style.
(Philosophy) on Money and Efficient investment
- KSI has always been vocal about how wise it is to manage wealth. He likes to invest in something physical, such as real estate, and have multiple streams of income.
- He has said his frugal spending, not splurging to invest, has prepared him to enter the financial stability stage.
FAQs:
1. How does KSI make most of his money?
KSI’s main revenue stream comes from YouTube, music and boxing, alongside investments and endorsements.
2. Is KSI a billionaire?
No, KSI is not a billionaire. As of 2024, his net worth is estimated between $25 million and $30 million
