Jim Penman is an Australian businessman and founder of Jim’s Group, Australia’s largest franchise business. Starting as a part-time lawn mowing business in 1982, he has since built his company into an empire estimated to be worth between $150 million and $200 million.

Today, Jim is recognized as a giant within the home service industry, and his franchising success method has helped thousands of franchisees to create their own prosperous businesses.
Table of Contents
What is Jim Penman’s net worth?
As of 2025, Jim Penman’s net worth is expected to be $150 million to $200 million. The founder of Jim’s Group, which he turned from a small-time lawn mowing business to a franchise empire comprising dog washing and cleaning, IT services, etc., has become richer through the success of his over 4000 franchisees.
Attribute | Details |
Full Name | Jim Penman |
Date of Birth | Not Publicly Disclosed |
Place of Birth | Australia |
Nationality | Australian |
Education | Ph.D. in History, La Trobe University |
Occupation | Entrepreneur, Business Owner, Author |
Years Active | 1982–Present |
Net Worth | $150 million – $200 million (2025) |
Business Empire | Founder of Jim’s Group |
Number of Franchises | Over 4,800 worldwide |
Franchise Divisions | Jim’s Mowing, Jim’s Cleaning, Jim’s Dog Wash, Jim’s Security, Jim’s IT, and more |
Revenue Model | Franchise-based income, brand licensing |
Publications | Books on business management, customer service, and history |
Research Interests | Biological history, human behavior |
Real Estate Holdings | Luxury homes, commercial properties, and franchise training centers |
Social Media | LinkedIn, Jim’s Group Website |

Early Life
Jim Penman was born in Australia and developed a keen sense of history and business at a young age. He went on to earn a Ph.D. in history from La Trobe University but soon after decided to forgo an academic career in favor of building his own business, literally starting out with nothing.
Career
The Birth of Jim’s Mowing
- In 1982, Jim Penman began Jim’s Mowing with a simple concept: his own lawn needed mowing, and it seemed like a good idea to put an ad in the local paper and see if anyone else wanted theirs mowed as well.
- He soon offered franchises, enabling people to invest their own money in exchange for customer leads from a central phone number.
- Jim’s Mowing franchise grew to such an extent by the 1990s that it was then Australia’s largest franchise in home services.
The Expansion of Jim’s Group
- After the success of Jim’s Mowing, Penman expanded into multiple service-based businesses.
- Jim’s group now includes 50+ divisions, such as:
- Jim’s Cleaning
- Jim’s Dog Wash
- Jim’s Portfolio
- Jim’s Building Inspections
- Jim’s IT Services.
- Jim’s franchisees own their businesses and enjoy the flexibility to run them as they see fit. Many of our franchisees also like the lifestyle Jim’s brings, a nice income but plenty of leisure.

Revenue & Business Model
- Jim’s Group’s business model is designed as a franchise model with revenue streams generated from franchise fees, royalties and brand licenses.
- The company reportedly makes hundreds of millions in annual revenue, with franchise owners benefiting from the brand name recognition and preexisting business formulas.
Personal Life
Jim Penman is notoriously private, despite his business success. He studies biological history and social evolution and has financed projects in this field. He has also written books on business management, customer service and human behavior.
Real Estate
As a successful entrepreneur, Jim Penman has developed his property portfolio across Australia. His investment in real estate includes:
- Luxury bayside Melbourne residences.
- Commercial premises utilized for Jim’s Group operations.
- Investments in franchise office spaces and training centers to support business growth
Read More: Andrew Forrest Net Worth
FAQs
1. How did Jim Penman make his money?
He made his first fortune in home services franchising, starting with Jim’s Mowing, then later launching Jim’s Group, which today has over 4,800 franchisees.
2. Where does Jim Penman live?
Jim Penman lives in Australia, where he looks after his business empire and pursues his research interests.