Jim Penman Net Worth: Career, Businessman, Founder, Author, Entrepreneur, Business Owner, Jim’s Group, CEO, Biography

Jim Penman is an Australian businessman and founder of Jim’s Group, Australia’s largest franchise business. Starting as a part-time lawn mowing business in 1982, he has since built his company into an empire estimated to be worth between $150 million and $200 million.

Jim Penman

Today, Jim is recognized as a giant within the home service industry, and his franchising success method has helped thousands of franchisees to create their own prosperous businesses.

What is Jim Penman’s net worth?

As of 2025, Jim Penman’s net worth is expected to be $150 million to $200 million. The founder of Jim’s Group, which he turned from a small-time lawn mowing business to a franchise empire comprising dog washing and cleaning, IT services, etc., has become richer through the success of his over 4000 franchisees.

AttributeDetails
Full NameJim Penman
Date of BirthNot Publicly Disclosed
Place of BirthAustralia
NationalityAustralian
EducationPh.D. in History, La Trobe University
OccupationEntrepreneur, Business Owner, Author
Years Active1982–Present
Net Worth$150 million – $200 million (2025)
Business EmpireFounder of Jim’s Group
Number of FranchisesOver 4,800 worldwide
Franchise DivisionsJim’s Mowing, Jim’s Cleaning, Jim’s Dog Wash, Jim’s Security, Jim’s IT, and more
Revenue ModelFranchise-based income, brand licensing
PublicationsBooks on business management, customer service, and history
Research InterestsBiological history, human behavior
Real Estate HoldingsLuxury homes, commercial properties, and franchise training centers
Social MediaLinkedIn, Jim’s Group Website
Jim Penman

Early Life

Jim Penman was born in Australia and developed a keen sense of history and business at a young age. He went on to earn a Ph.D. in history from La Trobe University but soon after decided to forgo an academic career in favor of building his own business, literally starting out with nothing.

Career

The Birth of Jim’s Mowing

  • In 1982, Jim Penman began Jim’s Mowing with a simple concept: his own lawn needed mowing, and it seemed like a good idea to put an ad in the local paper and see if anyone else wanted theirs mowed as well.
  • He soon offered franchises, enabling people to invest their own money in exchange for customer leads from a central phone number.
  • Jim’s Mowing franchise grew to such an extent by the 1990s that it was then Australia’s largest franchise in home services.

The Expansion of Jim’s Group

  • After the success of Jim’s Mowing, Penman expanded into multiple service-based businesses.
  • Jim’s group now includes 50+ divisions, such as:
    • Jim’s Cleaning
    • Jim’s Dog Wash
    • Jim’s Portfolio
    • Jim’s Building Inspections
    • Jim’s IT Services.
  • Jim’s franchisees own their businesses and enjoy the flexibility to run them as they see fit. Many of our franchisees also like the lifestyle Jim’s brings, a nice income but plenty of leisure.
Jim Penman

Revenue & Business Model

  • Jim’s Group’s business model is designed as a franchise model with revenue streams generated from franchise fees, royalties and brand licenses.
  • The company reportedly makes hundreds of millions in annual revenue, with franchise owners benefiting from the brand name recognition and preexisting business formulas.

Personal Life

Jim Penman is notoriously private, despite his business success. He studies biological history and social evolution and has financed projects in this field. He has also written books on business management, customer service and human behavior.

Real Estate

As a successful entrepreneur, Jim Penman has developed his property portfolio across Australia. His investment in real estate includes:

  • Luxury bayside Melbourne residences.
  • Commercial premises utilized for Jim’s Group operations.
  • Investments in franchise office spaces and training centers to support business growth

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FAQs

1. How did Jim Penman make his money?

He made his first fortune in home services franchising, starting with Jim’s Mowing, then later launching Jim’s Group, which today has over 4,800 franchisees.

2. Where does Jim Penman live?

Jim Penman lives in Australia, where he looks after his business empire and pursues his research interests.

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