Deion Sanders, also known as Prime Time and Coach Prime, is a sports icon. He’s one of the few professional athletes who’ve played in both the MLB and NFL for an extended period of time and has had one successful career after another. His skill, talent, entertainment value, and ability to flip a game around singlehandedly often earned him the title of highest paid athlete on whatever team he was playing for.

Beyond his playing days, Sanders has continued to thrive as a coach, analyst, and businessman. As of 2025, Deion Sanders’ net worth is estimated to be $45 million dollars, accumulated through NFL and MLB salaries, lucrative endorsements with many different companies, coaching contracts and some business ownerships.
Winning Super Bowls to playing in a World Series game and now being the head football coach of a college program speaks volumes of Sanders career. In this article we break down his career earnings, investments properties and financial success.
Deion Sanders, also known as Prime Time and Coach Prime, is a legendary former professional football and baseball player turned coach. He’s one of the most electrifying athletes in all of sports history having played not just in the NFL but also Major League Baseball.

Table of Contents
What Is Deion Sanders’ Net Worth, Salary, And Career Earnings?
As of 2025, Deion Sanders’ net worth is estimated to be around $45 million. He earned his money from his NFL and MLB salaries, endorsement deals, coaching job, and other investments.
Category | Details |
---|---|
Full Name | Deion Luwynn Sanders Sr. |
Nicknames | Prime Time, Coach Prime |
Date of Birth | August 9, 1967 |
Age | 57 (as of 2025) |
Birthplace | Fort Myers, Florida, USA |
Nationality | American |
Height | 6 ft 1 in (1.85 m) |
Weight | 198 lbs (90 kg) |
Education | Florida State University |
Profession | Former Professional Football & Baseball Player, Coach, Sports Analyst, Entrepreneur |
Current Role | Head Coach – Colorado Buffaloes Football Team |
Net Worth (2025) | $45 million |
Primary Income Sources | Football (NFL), Baseball (MLB), Coaching, Endorsements, Media & Business Ventures |
Annual Coaching Salary | $5.5 million (Colorado Buffaloes) |
Total Career Earnings | $70+ million (NFL + MLB + Coaching + Endorsements) |
NFL Career Earnings | $45 million |
MLB Career Earnings | $13 million |
Endorsement Earnings | Estimated $10+ million |
NFL Draft | 1989 (Round 1, Pick 5) – Atlanta Falcons |
NFL Teams Played For | Atlanta Falcons (1989–1993), San Francisco 49ers (1994), Dallas Cowboys (1995–1999), Washington Redskins (2000), Baltimore Ravens (2004–2005) |
Super Bowl Titles | 2 (Super Bowl XXIX – 49ers, Super Bowl XXX – Cowboys) |
MLB Debut | 1989 – New York Yankees |
MLB Teams Played For | New York Yankees, Atlanta Braves, Cincinnati Reds, San Francisco Giants |
World Series Appearance | 1992 (Atlanta Braves) |
Coaching Career | Head Coach at Jackson State University (2020-2022), Head Coach at Colorado Buffaloes (2022–present) |
Notable Endorsements | Nike, Under Armour, Pepsi, Burger King, Pizza Hut, GMC, American Express |
Media Work | Sports Analyst – CBS, NFL Network, Barstool Sports |
Business Ventures | Prime Prep Academy, Barstool Sports Collaborations, Real Estate Investments |
Notable Properties | Chateau Montclair (Texas Mansion, sold for $4 million), Colorado Home (Current Residence) |
Marital Status | Divorced (Carolyn Chambers 1989-1998, Pilar Sanders 1999-2013) |
Current Partner | Tracey Edmonds |
Children | 5 (Deion Sanders Jr., Shilo Sanders, Shedeur Sanders, Deiondra Sanders, Shelomi Sanders) |
Philanthropy | Prime Prep Academy (Defunct Charter School), Youth Football Programs |
Social Media | |
Last Updated | February 2025 |

Career Earnings
Deion Sanders has made millions over the course of his multi-sport profession. He earned over $60 million from his NFL and MLB playing salaries alone, and he’s only continued to pad his pockets through coaching, endorsements, and media work.
NFL Career Earnings
During his NFL career, Sanders played for teams such as the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Redskins and Baltimore Ravens. His NFL contracts alone made him more than $45 million in salary.
MLB Career Earnings
Sanders played professional baseball for the New York Yankees, Atlanta Braves, Cincinnati Reds and San Francisco Giants; in 2010, he estimated that he was “probably . . . paid $13 million” over his professional baseball career.
Early Life
Deion Luwynn Sanders was born on August 9, 1967 in Fort Myers, Florida. Naturally gifted with speed and agility, Sanders was a multi-sport athlete who played football, baseball and ran track while growing up.
Sanders attended North Fort Myers High School, and was an All-State Prep Football player and a letterman in basketball. He also was a standout track star for the Red Knights track and field. Sanders played high school football at North Fort Myers High School, North Fort Myers, Florida.
Sanders has indicated that he had plans to attend Ohio State University and play under then-head coach Earle Bruce.

Football Career
Deion Sanders was selected by the Atlanta Falcons in the first round of the 1989 NFL Draft. He played in the National Football League (NFL) for fourteen seasons, and also played Major League Baseball during part of the 1990 season. Sanders won two Super Bowl titles with both the San Francisco 49ers and Dallas Cowboys. He finished his career as one of the league’s most respected athletes, having multiple NFL records for his punt/kickoff return prowess and being a perennial All-Pro cornerback.
Some key highlights from his NFL career include:
- Two-time Super Bowl winner (with the 49ers in 1994 and the Cowboys in 1995).
- NFL Defensive Player of the Year (1994).
- Recording 53 career interceptions, including 9 returned for touchdowns.
- Becoming one of the best cornerbacks and punt returners in league history.
Baseball Career
In addition to football, Sanders played nine seasons in Major League Baseball (MLB). He was drafted by the New York Yankees in 1988 and made his MLB debut in 1989.
MLB Highlights:
- Yankees, Braves, Reds and Giants.
- 1992 World Series with the Atlanta Braves.
- 558 hits, 186 stolen bases, and a .263 career batting average.
He remains the only athlete to have played in both a Super Bowl and a World Series, but after the 2000 season, Sanders retired from baseball.
Coaching Career and Salary
After his retirement from the professional games Deion Sanders got into the coaching. First he coached for a High School football team and since 2020 he has became the head coach at Jackson State University (JSU).
Jackson State University (2020-2022)
At JSU, Sanders revitalized the program, leading the team to back-to-back SWAC Championships and recruiting top high school talent. His success at JSU earned him a high-profile coaching opportunity.

Colorado Buffaloes Head Coach (2022 – Present)
Deion Sanders was announced as the head coach for the Colorado Buffaloes in December of 2022. He makes an annual salary at Colorado of around $5.5 million, which puts him among the highest-paid college football coaches.
Endorsements And Other Work
Sanders has been able to keep a lucrative endorsement career going since retiring, most notably with Nike. He’s also done work for Pepsi, Burger King, Under Armour, and more. His Air Diamond Turf sneakers and iconic Nike spots made sure his brand would live on long after he left the field.
Personal Life
Deion Sanders has been married twice:
- First Wife: Carolyn Chambers (1989-1998), with whom he had two children.
- Second Wife: Pilar Sanders (1999-2013), with whom he has three children.
He is currently in a relationship with Tracey Edmonds, a successful businesswoman and TV personality.
Chateau Montclair – Deion Sanders’ Luxurious Mansion
Deion Sanders most notable property was Chateau Montclair, a 30,000-square-foot mega mansion in Texas that included:
- 10 bedrooms, 10 full bathrooms, and a football field.
- A bowling alley, movie theater, and massive swimming pool.
He sold that for about 4 million in 2014.

Current Real Estate
Sanders actually owns a luxurious home in Colorado already, close to his coaching job at the University of Colorado.
Deion Sanders Career Earnings Breakdown
Source | Estimated Earnings |
NFL Salary | $45 million |
MLB Salary | $13 million |
Endorsements | $10+ million |
Coaching Salary | $5.5 million per year |
Total Career Earnings | $70+ million |
FAQs
1. How much is Deion Sanders worth in 2025?
Deion Sanders’ estimated net worth in 2025 is around $45 million.
2. What is Deion Sanders’ coaching salary?
Deion Sanders’ estimated salary as head coach of the Jackson State Tigers is $300,000.