
Denise Coates: The Unassuming Face Behind Bet365, A Leading Online Gambling Giant She has risen from humble beginnings running a family betting shop to becoming one of Britain’s most powerful businesspeople. Here’s a closer look at her life, net worth, personal life, and accomplishments.
Table of Contents
Here’s a table that gives a concise glimpse of key details about Denise Coates:
Category | Details |
---|---|
Full Name | Denise Coates |
Date of Birth | 1967 |
Nationality | British |
Net Worth | £7 billion (as of 2024) |
Profession | Founder & Co-CEO of Bet365 |
Bet365 Founded | 2000 |
Awards & Honors | Commander of the Order of the British Empire (CBE), 2012 |
Residence | Staffordshire, UK (Exact location private) |
Husband | Richard Smith |
Children | Yes (Details private) |
Religion | Not publicly disclosed (Known for philanthropic efforts) |
Philanthropy | Donations to education, health, and community projects |
Business Success | Revolutionized online betting, making Bet365 a global leader in gambling |
Other Ventures | Focus on expanding Bet365’s global reach and market share |
Bet365 Founding and Early Life
Denise was born in 1967 in Stoke-on-Trent, England, into a family in the betting business. Her father, Peter Coates, founded the company that would become Bet365, starting with a small chain of betting shops. Denise studied economics at the University of Sheffield before joining the family business to help with the booming online gambling industry.
In 2000, she made a riskier choice by founding Bet365, which began as an online sports betting site. She soon turned the company into a worldwide competitor, recognized for its intuitive platform and customer-focused offerings. Bet365 is an absolute powerhouse today, making billions in revenue per year and holding most of the coveted markets in a variety of countries.
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Denise Coates’ Net Worth
Her work with Bet365 has netted Denise significant wealth. In 2024, her estimated net worth is around £7 billion, making her among the wealthiest women in the UK. Most of her fortune comes from her stake in Bet365, in which she controls a large percentage of the company. Nevertheless, Coates is hardly defined by her wealth, and she is known for reinvesting profits into businesses—a work ethic that sounds familiar.

Luxury Homes and Property
Denise Coates has an extravagant lifestyle as one of the richest people in the UK, with some incredible properties. She lives in a multimillion-pound property that is always speculated to be situated in the idyllic Staffordshire countryside close to Stoke-on-Trent. This estate provides privacy, luxury, and all the amenities one would imagine someone in her standing would want.” Though information about her specific homes is private, her wealth implies a collection of high-end real estate.
Personal Life: Life as a Wife and Mother
Her husband, Richard Smith, is Denise business partner. They live a relatively private life, with Smith understood to have been a key figure in Bet365, working in the background. The couple have children, but Coates does not discuss her family’s privacy.

Honors and Recognition: CBE
Denise Coates has been acknowledged for her contributions to business and the economy. She joined the Order of the British Empire (CBE) in 2012 for her services to the betting industry. This prestigious recognition emphasizes her impact on transforming the online gambling industry and making Bet365 into a multi-billion-pound company. When it comes to the world of business, finance is one of the male-dominated industries in which Coates can accomplish the most, which makes Coates’ feat even more impressive.
Denise Coates and Religion
Denise Coates is not vocal about her religious proposals, but her philanthropic approach suggests a sense of social responsibility. As a philanthropist, she has donated greatly to the areas of education and health. While Coates’ personal faith is unknown, her work to grow the welfare of others demonstrates a subtle moral code rooted in compassion.

The Power of Bet365: Denise Coates’ Secret to Success
Denise Coates’ life is intertwined with Bet365’s success story. The company has offered sports betting, poker, casinos, and a range of other online gambling activities since it was founded and has grown widely. This fits Coates’ visionary leadership and her record of pioneering change, which has seen her recognized as one of the most powerful enigmas in global gambling. Bet365 has also expanded into new markets, and Coatessports betting founder and co-CEO makes her unmistakably vital to the continued success of the outfit.
FAQs
Who is Denise Coates?
Reuters DiVincenzo’s story in brief: “Denise Coates is the founder and co-CEO of Bet365, one of the world’s biggest online sports betting companies. She built the family business into a world leader in the gambling industry.
How much money does Denise Coates have?
Dean Coates, Multi-Millionaire: £7 billion+ Denise Coates is Kicking in, where with an estimated 7 billion pounds up till 2024, she is declared as the richest women in the United Kingdom as of now. Her wealth mainly comes from her ownership stake in Bet365.