Khaby Lame didn’t say a word and still managed to become the most followed TikTok creator in the world. His silent reaction videos made everyone in the world laugh at everyday absurdity and sent him straight to digital superstardom.

But jokes aside, Khaby built a personal brand that bagged him millions worth of deals, securing his own future. From just an average worker who was laid off during the pandemic to an internet sensation with tens of millions of followers across social media globally, this is how much Khaby Lame is worth.
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What Is Khaby Lame’s Net Worth?
As of 2025, Khaby Lame’s net worth is estimated to be around $40 million. Known for his silent reaction videos on TikTok, Khaby turned viral facial expressions into a global brand. He makes millions from brand deals, sponsorships, content licensing, and appearances. As the most-followed person on TikTok, his digital footprint has resulted in major partnerships with world brands, making him one of the highest-paid influencers globally.
Category | Details |
---|---|
Full Name | Khabane Lame |
Stage Name | Khaby Lame |
Date of Birth | March 9, 2000 |
Place of Birth | Senegal |
Nationality | Senegalese-born, naturalized Italian |
Profession | TikTok Star, Content Creator, Influencer |
Years Active | 2020 – Present |
Estimated Net Worth | $40 million (as of 2025) |
Main Platforms | TikTok, Instagram, YouTube |
TikTok Followers | Over 162 million (most-followed as of 2025) |
Famous For | Silent, comedic reaction videos to complex “life hacks” |
Primary Income Sources | Brand endorsements, sponsorships, TikTok/YouTube monetization, merchandise |
Notable Partnerships | Hugo Boss, Binance, Amazon, Fortnite, CAA |
Relationship | Zaira Nucci (girlfriend) |
Residence | Milan, Italy |
Citizenship | Became an Italian citizen in 2022 |
Known For | Viral humor, facial expressions, meme icon |
Social Media | TikTok • Instagram |

Early Life
Khaby Lame was born on March 9, 2000 in Senegal and he and his family moved to Chivasso, Italy, when he was just one year old. Khaby grew up in a working-class family, living in public housing. Prior to fame, he worked as a CNC machine operator at a factory near Turin.
During the COVID-19 pandemic in 2020, he lost his job … But as fate would have it, that event helped him skyrocket to fame.
Career
Khaby Lame, who is best known as Khaby Lame, was born on March 9, 2000, in Senegal. Khaby began posting videos on TikTok in March 2020, where he quickly rose to popularity for his comedic shorts. He initially experimented with comedy skits and duets before finding success with his signature format: mocking overly complicated life hacks with silent solutions.
Career Highlights
- Became the most-followed person on TikTok in June 2022, overtaking Charli D’Amelio
- Named to Forbes 30 Under 30 Europe 2022 in the category of social media
- Signed a multi-year deal with Creative Artists Agency (CAA)
He has also been seen at some important events like the Cannes Film Festival and international brands such as Balmain or Milan Fashion Week. He made his first on-stage appearance with Patoranking in Ghana in December 2020 and hence kicked off his brand ambassadorship of the fashion label Moncler’s line Genius Is Born Crazy, which featured a billboard of him.
Earnings
Khaby Lame earns through several income streams:
- TikTok and Instagram Brand Deals – Up to $400,000 per post, dependent on the campaign
- Sponsorships & Endorsements – Including global tech, fashion, finance and gaming
- YouTube Ad Revenue – Millions of views across platforms
- Merchandising – Branded apparel and collaborations
- Event Appearances & Licensing – Including commercial campaigns and product tie-ins
In 2022 alone, he earned over $10 million. That number is expected to increase.

TikTok Fame
Khaby’s TikTok fame is different from others in a few ways:
- He doesn’t speak but can be understood in any language.
- Who couldn’t use a good laugh at life’s inexplicable absurdities?
- Massive engagement-his reactions became meme-worthy moments themselves.
As of 2025, Khaby will have
- On TikTok, where she has amassed over 162 million followers and more than 3 billion total likes.
- Tens of millions of followers across Instagram, YouTube, and the platform formerly known as Twitter.
But his simplicity and consistency in content make him a unique digital entity with global qualification.
Personal Life
Khaby Lame is from Senegal, West Africa. He later moved to Chivasso, a town in the Metropolitan City of Turin in the region of Piedmont, Italy. He is based in Milan and became an Italian citizen on 9 January 2022. He has been dating fellow Italian content creator and social media influencer Zaira Nucci.
He’s always lived a private, down-to-earth life and often chalks up his success to being real, staying true to himself, and not forgetting where he came from. He’s also quick to mention that he wants to motivate others-especially other kids like him (immigrants or those from modest backgrounds)-with his story.
Real Estate
Being one of the world’s top content creators provides Khaby Lame with enough financial flexibility to live large — but his real estate is about as humble as it gets.
Primary Residence: Milan, Italy
Khaby currently lives in the heart of Italy’s fashion, tech and media capital, Milan. He calls a modern, beautifully designed apartment his home. The ultra-clean and minimalist space also serves as his content studio and is all about form meeting function.
Lifestyle Over Luxury
While many influencers parade their fancy mansions, Khaby takes a more down-to-earth view on real estate. Though his net worth is certainly high enough to afford lavish property, he hasn’t publicly shown off any extravagant purchases or international homes.
Future Potential
Considering his increasing net worth and brand value, Khaby could soon make real estate investments in any part of Europe or the U.S. However, he isn’t particularly interested in flaunting an influencer’s luxury lifestyle as he continues to concentrate on content creation and brand collaborations.
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FAQs
Q: Does Khaby Lame speak in his videos?
A: Nope—his trademark videos are totally silent, which helps to explain his massive appeal.
Q: Is Khaby Lame TikTok’s most followed person?
A: Yes, as of 2025, he does, with over 160 million followers.